Forever After
Forever After is a wedding planning business with a mission to celebrate love through the stories and chapters of the lives of the couples and what brought them together. Kaylee works with couples to weave together the detail and the depth of a day that truly honours who they are, individually and together.
Design Services: Soulful Strategy ✷ Soulful Branding ✷ Brand World ✷ A fictional brand idea
A Story Written by Two Souls
Every love story begins long before two people meet. It starts with two individuals, two sets of experiences, two journeys through the world that in a spark of a moment intertwine into one.
The branding for Forever After was built around that idea of two lives coming together as one. It's important to honour each person while sharing the magic of the new story they are creating together. The expressive letterforms in the logo carry the personality of two distinct characters. The interlocking rings celebrate not just the union, but the individual lives that make it so full of meaning, because a wedding when it's done with real intention, is never just about the day. It's about everything each person brings to it.
Where individuality meets union
Every element of the Forever After identity was chosen to hold both the intimacy of a couple. The interlocking triple rings speak to the celebration of two people and the life they are weaving together. The bouquet motif, tied with a ribbon, represents tieing the knot on a love thats blooming. The FA monogram carries the personality of two distinct letterforms coming together without losing their character.
The branding has been intentionally designed to feel premium, using white space and carefully crafted elements that honours the attention to detail Kaylee gives in her service. With a colour palette connected to nature to make her clients feel calm and grounded in a time of their life that can feel very stressful.
